The SuperMetal Story
A Short Road to the Start
It was 2003, and we (the founders Byron, Steve and Greg) started a business selling rims with the help of a Prince’s Trust loan. A year later we were in our first unit, it wasn’t the largest space at 1000 square feet, but big enough to setup the office, fitting line and stock. In that year we had become the UK distributor for some of Europe’s largest German wheel manufacturers. We began to stock wheels from both Ronal and Borbet, both these wheel manufacturers were leading the way in quality and testing, it would be this, nine years later that gave us the idea behind SuperMetal.
It was a cold January morning in 2013 when we decided that we were going to launch our own wheel brand. We wanted every wheel we produced to be special, to fit a vehicle like an original wheel, to originate new designs and technology, they had to have full TÜV approval and ABE for sale in Germany, oh… and they had to look better than anything else.