With the rapid production of more designs, we made aim for our bid for innovative and technological advancements in the wheel industry. We started with our ecoFEA process which still continues to develop today. Engineering and simulation processes refine the spoke profile to deliver the greatest weight savings and strength meaning maximised efficiency. We also began developing low mass wheels with high clearance for use with in-wheel electrical motors, working with the world leaders in in-wheel motor technology. Further innovations commenced in finishing included our Multelox process, where our wheels were subjected to multiple electrophoresis treatments, applying difference colour with each treatment to produce multi-coloured wheels. This advancement lead us to our Bi-forming process, which like a forged wheel, has design elements crafted by CNC machine to produce the final result.