In anything we produced, TÜV testing and approval was key. Along side type approval – it’s the only notable European approval that could certify our wheels suitable for a given vehicle within EU regulations, and it would become one of our USPs. It seemed impossible to begin with, a British wheel company had never been a German type approval holder from a UK office and it was going to be a year long battle before we achieved type approval holder status. We quickly found out that TÜV testing and approval COSTS. After the brand level approval, each wheel would need significant investment not only in the tooling and design phase, but also in the approval process. It didn’t matter – we knew what we wanted our wheels to be.